Logo design for Wine Tourism Greece

For this project, I was tasked with creating a logo for a wine touring platform that showcases the rich viticultural heritage of Greece. The goal was to craft an identity that feels both elegant and inviting—capturing the essence of Greek wine culture while appealing to international travelers seeking authentic experiences.

The final logo strikes a balance between sophistication and approachability, using clean lines and subtle visual cues inspired by wine and the Greek landscape. A contemporary color palette and sleek typography ensure the logo feels fresh and modern, while still grounded in a sense of place.

This logo serves as a visual gateway to the sensory journey that is Greek wine touring—where ancient roots meet modern exploration.

Other Proposals

An alternative direction for the Wine Tourism Greece identity, inspired by the colours and movement of the Greek sea. The flowing forms bring together wine and landscape, creating a mark that feels distinctly Mediterranean while keeping the identity fresh and contemporary.

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Taxaki